The hottest RFID technology product is a new weapo

RFID Technology: a new weapon for product anti-counterfeiting identification

fake and inferior products have caused serious losses to the country, enterprises and consumers. Cracking down on counterfeits is to protect the interests of the state, enterprises and consumers, and is the inevitable requirement of legitimate and orderly competition. If a famous brand product does not adopt effective anti-counterfeiting measures, it may be impacted by a large number of forged products, damage the image of the product, and bring huge losses to the enterprise

with the transformation of enterprise operation from extensive to intensive, in terms of distribution channel management, due to the limitations of technology and means, most enterprises still use the traditional operation and management mode in the early stage of operation, and these modes have increasingly prominent disadvantages in efficiency, cost and controllability. Therefore, on the one hand, the change of market environment puts forward new requirements for the channel management mode of enterprises; On the other hand, enterprises also pay more attention to how to strictly supervise and control the orderly flow of key commodities in the distribution network, so as to improve the channel management level of enterprises, reduce and avoid channel risks, and how to accurately and confidentially mark key commodities, so as to effectively prevent cross regional sales and fleeing of products, and prevent the impact of counterfeiting and shoddy

domestic enterprises often use bar code technology to prevent counterfeiting and fleeing goods. However, the characteristics of this technology, which is easy to copy and easy to deface, cannot truly eliminate the existence of forgery and fleeing goods. At present, there is a trend of using electronic identification technology to prevent counterfeiting and fleeing goods in the world, especially the use of radio frequency tags. Its advantages have attracted widespread attention and become a "new weapon" for effective anti-counterfeiting of products

RFID technology that can effectively prevent counterfeiting

radio frequency identification technology (RFID) is an automatic identification technology that rose from the 1990s and gradually matured. It uses radio frequency for non-contact two-way communication to achieve the purpose of identification and exchange data

compared with other anti-counterfeiting technologies (such as laser anti-counterfeiting, digital anti-counterfeiting and so on), the advantage of using RFID technology to prevent counterfeiting is that each tag has a globally unique ID number - uid, which is placed in ROM when making chips and cannot be modified or imitated. Using RFID technology has the following characteristics: no mechanical wear, anti fouling; The reader/writer has a physical interface that is not directly open to end users to ensure its own security; In terms of data security, in addition to the password protection of the label, some algorithms can be used to realize the security management of the data part; There is a mutual authentication process between the reader and the tag; The data storage capacity is large, and the content can be rewritten many times. It can not only record the product's variety information, production information, serial number, sales information, etc., but also record more detailed data and information such as the product's sales area, sales person in charge, key parts serial number, etc., thus adding a unique, complete, confidential, traceable identity and attribute identifier to the product. At present, some breakthroughs have been made in the use of RFID technology in packaging in some industries internationally. According to statistics, about 5000 RFID systems have been installed worldwide, and the actual annual sales volume is about 964million US dollars

classic case of RFID technology

although there are few products using RFID technology in China at present, this technology has been applied to many products abroad. Now we will introduce some classic cases

Gillette "Fengsu 3" solves the problem of theft prevention

Gillette is the world's largest razor manufacturer. Its products are often "favored" by thieves because of their small size and high unit price. Therefore, Gillette decided to adopt RFID technology to prevent products from being stolen. Gillette divided the project into two stages and implemented it from two aspects: internal operation and retailer shelf management: first, Gillette chose "Fengsu 3" to conduct shelf tests in a few places, and then extended it to all eight product series after success; In the second stage, Gillette plans to integrate it into the whole supply chain to realize seamless tracking and management of products from factories to retailers' distribution centers, to shelves, and then to final consumers

at present, Gillette has completed the first phase of experiments with Wal Mart and Tesco in Boston, the United States, and Cambridge, England, respectively: Gillette will implant RFID tags into the packaging of "Fengsu 3" and install readers on the shelves of retailers. If a customer takes away multiple razors at one time, the system will not only remind the clerk to check whether theft has occurred, but also automatically take photos and records. At the same time, When the inventory on the shelf decreases to a certain level, the system will also send a replenishment signal, and the test results are very satisfactory. It is worth mentioning that Gillette has ordered a total of 500million tags from Allen technology, one of the manufacturers of RFID tags. This is undoubtedly a significant milestone in the large-scale substantial commercialization of low-cost RFID tags

Metro Group improves supply chain efficiency

Metro Group, an internationally renowned retail enterprise, recently adopted Philips semiconductor's RFID solution in its business operations, which can help it improve the efficiency of the supply chain in retail and improve the shopping experience of consumers. This RFID technology can identify products in real time, prevent thieves, track inventory, and check the status of customer credit cards. The system works at the frequency of 13.56MHz, with an effective identification range of 1.5 meters. It is connected to the RFID multimedia studio. Just scan the CD or DVD, and consumers can see the introductory preview of the album or film they are buying. After labeling, cosmetics and food will be placed on smart shelves. This application can be used, for example, the film produced by PP film blowing machine is suitable for all kinds of supermarket shopping bags, mushroom bags and other bags with high hardness and low requirements for stretching and brightness, so as to provide real-time inventory and shelf-life control, timely update sales data and find wrong items

"Viagra" effective anti-counterfeiting

manufacturers of the health-care drug "Viagra" and the narcotic drug Oxycontin announced that they would use radio frequency technology (RFID) on drug bottles to combat counterfeiting. The Federal Food and Drug Administration (FDA) said that this technology can electronically monitor drugs from production to pharmaceutical factories, which is an effective means to combat the growing phenomenon of drug counterfeiting

fda said that RFID technology is mainly used in drugs sent to pharmacies and retailers, because counterfeiting mainly occurs in drug retail channels. The manufacturer of Oxycontin medicine said that the company would send it to two major distributors Wal Mart and hd Smith uses RF technology in his drugs. Briant Huggins, a spokesman for Pfizer, which mainly produces Viagra, said that the company will officially adopt RFID technology in its ex factory drugs within nearly a year. "The reason why we first adopted this technology in 'Viagra' is that it is a drug with the greatest popularity and is most likely to be counterfeited by others." According to the survey, the annual sales of "Viagra" produced by Pfizer company is $1.5 billion, and the adoption of RFID technology only costs about millions of dollars

the investment return potential of fresh fruit and vegetable industry and warehousing operation is huge.

Moraitis, an Australian fresh product industry giant, has used RFID system to track the sales of millions of tons of solution cultivated tomatoes, and claims that this system will bring an annual return on investment of 300%. This kind of label will provide the company with accurate packaging time, place, packaging date, as well as category, quality, size and other data. Mr. colovos said that Moraitis only invested 50000 US dollars to develop RFID experimental technology, and the expected annual return is at least 150000 US dollars. This investment makes Moraitis one of the largest wholesale and logistics companies for fresh products that implement RFID technology

rfid technology brings value to enterprises

through the above cases, it is not difficult to find that the application of RFID technology can help enterprises achieve:

1 Prevent fake products from flowing into the sales market: through RFID anti-counterfeiting technology, prevent fake products from flowing into the enterprise sales market, and greatly avoid the economic and reputation losses caused to the enterprise

2. Control product quality: product quality is the life of an enterprise. Through the tracking and collection of the whole project of RFID system located in Southwest China, quality problems can be found in time and the information can be fed back to the product design, production management, quality management and business decision-making departments in time to help enterprises improve product quality in an all-round way

3. Sales personnel supervision and management: sales personnel carry out sales activities based on enterprise ideas and guided by product label information, so as to improve the management level of the sales team

4. Formulate reasonable service strategy: through the collection of RFID tag information on products, realize the tracking of product quality and after-sales service, so that enterprises can accurately understand and judge the quality of products and user feedback, so as to help enterprises control product quality in real time and update service strategy in time, and improve the competitiveness of enterprises' products

5. Strengthen the control and management of the market: through the collection and feedback of product sales information, realize the zoning and hierarchical management of vendors, ensure the healthy and orderly development of the market, and effectively control regional fleeing. At the same time, the tracking and evaluation of vendors is conducive to the correct selection of sales partners and promote market sales

6. Guide enterprise product design positioning: Based on product label information, establish a complete product file and user file, which is undoubtedly a great wealth for enterprises. User distribution and user feedback are of great guiding significance to enterprise product design positioning and market positioning

7. Improve the timeliness of high business decisions under general working temperature: provide complete and accurate product data to the enterprise's management system and ensure the timeliness of data collection. It can provide enterprises with timely and accurate decision-making basis, enable enterprises to make timely and correct management decisions in the competition, and obtain competitive advantages

in addition to the above functions, RFID tags also have outstanding features such as non-contact recognition, recognition of high-speed moving objects, resistance to harsh environments, strong confidentiality, and simultaneous recognition of multiple recognition objects. With the increasingly fierce market competition, the competition of high-tech identification technology will become one of the focuses of enterprise competition. It is believed that RFID, a "new weapon" of identification technology, will become one of the magic weapons for enterprises to obtain competitive advantage

company profile

Weishen Electronic Technology Co., Ltd. is one of the subsidiaries of Weishen group, specializing in the development and sales of radio frequency identification (RFID) technology solutions in various industries