The current situation of the most popular national

2022-07-24
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The status quo of the national tobacco industry and its impact on cigarette packet printing at present, the status quo of the national tobacco industry and its impact on cigarette packet printing are as follows:

1. The momentum of industrial and commercial separation and joint restructuring in the national tobacco industry is strong.

in the past two years, small tobacco factories with less than 100000 boxes were closed. By the time of industrial and commercial separation and joint restructuring started last year, the National Tobacco Monopoly Bureau has made greater and greater efforts, So far, the original 185 cigarette industrial enterprises have been integrated into 64. Yunnan, a famous tobacco Province, was merged from the original nine cigarette factories into four on September 10:

a. Kunming Cigarette Factory merged Chuncheng cigarette factory, with an annual total output and sales of 1.3 million boxes

b. Honghe Cigarette Factory merged with Zhaotong cigarette factory and changed its name to Honghe Cigarette Factory, with an annual total output and sales of 1.26 million boxes

c. Qujing Cigarette Factory merged Huize cigarette factory, with an annual total output and sales of 1.03 million boxes

d, Chuxiong cigarette factory and Dali cigarette factory belong to Hongta Group (the affiliation of the former Yuxi cigarette factory remains unchanged):

the legal person status of the above five cigarette factories that have been restructured has been cancelled, and the integration of "nine changes and four changes" is only the first step. Yunnan China Tobacco Industry Corporation said that in the future, Yunnan Province will continue to restructure and integrate the four major enterprises in accordance with the principles of market and efficiency and the requirements of big brands. Shanghai Tobacco Industry Corporation has taken over Beijing cigarette factory and Tianjin cigarette factory, integrating the tobacco industry enterprises of the three municipalities directly under the central government into a group

Guangdong China Tobacco Industry Co., Ltd., which has just been established for less than a year, merged and reorganized its No. 2 Guangzhou cigarette factory, Shaoguan cigarette factory, Meizhou cigarette factory and Zhanjiang cigarette factory into a legal person enterprise to establish Guangdong cigarette factory. Guangdong China Tobacco Industry Corporation and Guangdong general cigarette factory implement the management mechanism of "one set of institutions, two brands". The General Factory implements the operation mode of multi-point production under the corporate governance structure and Four Unifications, namely, unified operation and management of enterprise assets, unified organization of brand production, unified procurement of raw and auxiliary materials, and unified organization of cigarette sales

the above three moves represent the overall trend of Chinese tobacco. At present, great changes are brewing in China's tobacco market, and the original pattern of cigarette enterprises will be broken. As the new pattern planning has not been finalized, there are infinite development opportunities and space. These opportunities and space are not only precious to the tobacco industry enterprises that take the lead in integration, but also a new challenge to the printing enterprises that undertake the printing of cigarette package products of these cigarette factories, but also a rare opportunity to expand business volume

In order to further promote the joint reorganization of tobacco industry enterprises and ultimately improve the overall competitive strength of China's tobacco, the State Tobacco Monopoly Administration issued the 100 brand catalog of cigarette products on August 23 this year. The catalog clearly stipulates that in the next years, the production and sales brands of cigarette products in the whole industry will be reduced to about 100

tobacco enterprises should become bigger and stronger and compete with the world tobacco giants. The state tobacco monopoly administration has seen that several major transnational tobacco groups implement the strategies of major brands, high brand awareness, high market share, high market concentration and high single brand sales. There are no more than 200 major brands of several transnational tobacco groups in total. With its "Marlboro" Several brands of "Benson hedges" occupy about 48% of the cigarette market in the United States; Japan Tobacco Company (JT) relies on "soft seven stars" Brand, accounting for 8% of the global market. The weak, small, scattered and disorderly cigarette brands in China are as numerous as crucian carp crossing the river. At most, there are 2000 brands and more than 3000 specifications. In 2001, there were 1049 cigarette brands in China, which decreased to 758 in 2002 and 582 in the first half of 2003. In the first half of 2004, it was reduced to more than 370. So far, there are 315 brands left. To implement the "100 brands" strategy, the National Bureau aims to focus on solving the problem of rational distribution of high, medium and low-grade brands

what we should pay attention to here is that we should vigorously streamline the production and marketing of small-scale, low profit level, and rely on high-quality tobacco and imported tobacco; High and middle grade cigarette brands with strong dependence. The brands outside the catalogue must be gradually compressed until production stops. The overall framework of Chinese cigarette brands in the future is three levels: the highest level is the representative brands of Chinese cigarettes, such as Zhonghua, Hongtashan, Baisha, furongwang, etc., and the middle level is 36 famous and high-quality cigarettes. Among the above brands, seven are recognized as "China's well-known trademarks" by the State Administration for Industry and Commerce: "Hongtashan", "Baisha", "Zhonghua", "Honghe", "Yunyan", "Dahongying" and "furongwang". This book of life and death, which affects the fate of many cigarette brands, directly promotes the adjustment of enterprise organizational structure. Those printing enterprises that originally depended on the restructured cigarette enterprises will face a choice between life and death

those brand cigarette packs that are printed will die out naturally in the relationship of "no skin, no hair". Therefore, under this general trend, these printing enterprises must recognize the situation and think out the Countermeasures in advance, so that they can regain their vitality when the Inferno fire is lit

3. The impact of the Framework Convention on tobacco control on Chinese cigarette packets

as the design style of foreign cigarette packets is simple, fresh and mostly composed of words and lines, it will be easier to change to the direction specified in the Convention. The design of "Chinese style cigarette label" has a strong background of traditional oriental culture. It mostly sets off the characters and patterns with a heavy background color, which has a strong Chinese national style. If one day, according to the requirements of the Convention, warning words or pictures should account for more than 30%, it will seriously affect the design expressiveness of "Chinese style cigarette labels". From the perspective of Chinese traditional culture and smokers' historical habits, it is difficult for them to recognize and identify. If, like Canada, the number of Chinese smokers drops sharply, it will not only have a huge impact on China's tobacco industry, but also on the cigarette packet printing industry. Therefore, with the drastic changes in China's tobacco industry in, the cigarette package printing industry is also facing a reshuffle. 1. Generally, the development trend of cigarette package design and printing is lower than its glass transition temperature

A. separation of industry and commerce, merger and reorganization, and development towards collectivization

the state tobacco monopoly administration has a specific layout for this. From provincial merger to cross provincial merger, it has completed the building of three major tobacco centers in China: (1) the first center: Taking Shanghai as the leader, combining Beijing and Tianjin, surrounding Jiangsu, Zhejiang, Jiangsu, Anhui, etc. around Shanghai, with "China" "Dahongying" as the core brand; (2) The second center: with Yunnan as the leader and the three brands of "Hongta", "Yunyan" and "Honghe" as the core; (3) The third center: Taking Hunan as the leader, radiating Hubei, Guangdong and Guangdong, and taking "Baisha" and "furongwang" as the core brands

b. the introduction of the catalogue of white brands of cigarette products will significantly reduce the number of cigarette crystal brands

c. the Framework Convention on tobacco control will enter into force in three years, which will have a huge impact on the tobacco industry

to sum up, we draw the development trend of cigarette package design and printing:

trend 1: cigarette package printing production will be highly concentrated. The cigarette package printing market is more competitive, and the small and medium-sized cigarette package printing enterprises will face the change of production

trend 2: cigarette bag design and printing will develop towards "simplicity" and "luxury". The "luxury" performance of various high-end cigarette packs will slowly fall, and only a few high-end cigarettes recognized by the market can be preserved. With the entry into force of the Convention and the integration of Chinese tobacco with the world, the demand for cost reduction is becoming stronger and stronger, which will inevitably lead to the resurgence of "Minimalism"

trend 3: cigarette package printing will develop from web multi-color gravure printing to web multi-color offset printing and flexo printing. As China has joined the WTO, Chinese tobacco is bound to be in line with the world tobacco. Under the situation that foreign tobacco attacks the Chinese market on a large scale, Chinese tobacco should not only hold its own position, but also find ways to break out of the encirclement and go to the world, so as to develop and expand itself. You must seriously consider the aesthetic habits, life interests and other factors of foreigners. Their cigarette bag design is mainly based on light tone text lines. The whole cigarette bag design reflects a "fresh", "pure" and "simple and elegant" style. With this style of design, the printing process is simple. In addition to multi-color gravure printing, which can continue to play its unique advantages and play an important role in cigarette package printing, the flexographic D offset printing, which has a good performance in printing eye tone and image, will be further developed

trend 4: green environmental protection cigarette labels will be paid more and more attention by cigarette enterprises. First of all, due to the increasing publicity on the harmfulness of cigarettes in the society, it will become a new trend for cigarette enterprises to take "green" packaging as a selling point in order to improve their health image (the new hard box "Panda" cigarettes launched by Shanghai Cigarette Factory claim that all environmental protection materials are used). Cigarette enterprises not only continuously improve the cigarette formula and production process (Platinum "Hongtashan" and "Zhenlong" filters are connected by two sections, one of which contains activated carbon), but also continuously require that the packaging materials can be used to decompose and do not pollute the environment, so as to form the minimum waste and minimum environmental pollution as far as possible. Therefore, environmental friendly ink, white cardboard and transfer aluminum foil will become the mainstream of cigarette bag production market in the future

trend 5: cigarette hard packaging will become the mainstream of tobacco packaging in the world. 2004 is destined to be the most extraordinary year in China's tobacco industry. In addition to the industrial and commercial separation, reorganization and merger, under the call of "big brand" and "big market" shouted by the National Bureau, all cigarette enterprises have tried their best to launch a fierce offensive in the innovation and brand promotion of Jingpai. In particular, high-end cigarette products staged a "beach landing". For a time, there were "flames of war everywhere, and a group of heroes developed simultaneously", forming the "Warring States era" of high-end cigarettes. Yuan is no longer high-end, yuan can be seen everywhere, and yuan/bag is not new

in addition to the above examples, other cigarette factories have launched high-grade cigarettes, which will not be listed here. However, these high-end cigarette packages all have the same characteristics:

(1) extremely excessive pursuit of high-end cigarette packaging, most of which are labeled as "high-quality products", "treasures" and "best products"“ ×× "Wang" and other titles can't wait to be wrapped in gold and silver and go to the extreme of luxury. Some cigarette packs are so beautifully made that smokers feel wasted when they throw away their cigarette packs after smoking. Both the sample holder designer of cigarette label and the cigarette manufacturer have forgotten that the basic function of cigarette is only a consumer product, and the cigarette box can only stay in the hands of smokers for oneortwo days, or even several hours, and will soon be discarded. The high price cigarette box will consume a lot of social resources, and then be thrown away into garbage, which is undoubtedly a waste of social resources. Most consumers want to buy cigarettes with good quality and low price. The abnormal price of high-end cigarettes with high-end packaging can only keep them at a distance. People who buy cigarettes at their own expense will never buy such unrealistic high-end cigarettes. People who can afford such cigarettes will never spend their own money. As a result, they will receive free cigarettes from public funds

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